bush’s baked beans: “beautiful bean summer” CAMPAIGN

Client: Bush’s Baked Beans | Agency: Carmichael Lynch | Director: Cameron Dutra / Florence

The challenge: refresh a classic American brand with a new look and feel, put together a broadcast, social and stills campaign on a tight timeline to drive consumer demand, and do it all in the middle of a global pandemic lockdown. This was one of the early COVID-era productions where we had to rethink our entire way of doing things. Through establishing a strong creative vision, and clear communication, we led a diverse team of directors, cinematographers (filming with their own families and quarantine pods), photographers, editors, designers, creatives, animators, medical professionals, music and found footage licensors and clients to all remotely achieve the client’s creative vision.