bush’s baked beans: “go bigger” / super bowl ad CAMPAIGN

Client: Bush’s Baked Beans | Agency: Carmichael Lynch | Director: Michael Illick / Omaha Productions via Interrogate

In this campaign, the iconic duo of Jay Bush and Duke push the iconic quarterback, Peyton Manning to go bigger in his enthusiasm for an iconic American brand, Bush’s Baked Beans. This one was a lot of fun. On top of airing a :30 during the Super Bowl, we also made a bunch of :15s, :06s and still assets for use across broadcast, digital and social media.