sperry: “odyssey project” CAMPAIGN

Client: Sperry | Agency: mono | Director: Brandon Boulay / Committee Films

To reinvigorate an iconic American brand for its 80th anniversary, Sperry and their creative agency, mono, created the Odyssey Project. This was a huge production undertaking in which, as a producer, you have to wear many hats and implement different processes to lead diverse teams. We utilized many partners, ranging from individual content creators to award-winning documentary partners like this example from our friends at Committee Films. More from the mono case study:

Sperry is an iconic heritage brand that had become deeply associated with an aging, yacht club preppy vibe. We brought the brand back to its adventurous roots by channeling the intrepid spirit of its founder Paul Sperry, and developing everything from a new idea system to an integrated campaign… As a part of our integrated campaign, we selected 80 influencers and sent them around the world on sea-based adventures that pushed them out of their comfort zones.