walmart: hurricane harvey relief

Client: Walmart | Agency: mono

When Hurricane Harvey hit the Gulf Coast, it was devastating. People needed help, fast. We were briefed and had our first spot trafficking 24 hours later. We worked around the clock concepting, working with legal and BA teams, tracking down clearances, securing licenses and getting help to folks in Texas and Louisiana. We partnered with Kyle Chandler (Friday Night Lights, Bloodline, etc.). In all, this campaign helped raise over $25 million in Harvey relief.